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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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01976_Field_OMWA T3.txt
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1996-04-10
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cognitive understanding. But somewhere in the
intuitive viscera it’s having an effect on how you
see the world. Then people began to say, wait a
minute, if you put this to the test experimentally,
which is very difficult by the way, does it stand
up? Does this guy really know what he’s talking
about? I mean, he says that the picture on the
picture tube is a picture that is being projected
through instead of a picture on. It’s not really true.
The picture is composed by a number of pixels on
the screen, just how a bunch of grain things are
reflected off a movie screen. He’s got that wrong
technically but not metaphorically. But how you
deal with that metaphor is another question, and